We Are Our Own Case Study: Documenting Raptor’s AI-SEO Journey
A public log of how we apply our own AI-SEO methodology to raptorai.dev — baseline metrics, weekly experiments, and what actually moves the needle in LLM visibility.
Most agencies sell AI-SEO without ever showing it work. We are taking the opposite approach. RaptorAI is going to apply our own methodology to raptorai.dev in public — every experiment, every result, every miss — so prospective clients can judge the work before they hire us.
Why we are doing this in public
New agencies hit a chicken-and-egg problem: you need case studies to win clients, but you need clients to build case studies. The substitute proof that actually compounds is to be your own case study. If our methodology works on a four-page agency site with zero domain authority, it will work on yours.
Baseline (Day 0 — 2026-05-06)
Honest starting point, recorded so we cannot revise it later:
- Indexable pages: 4 (
/,/seo-for-ai,/privacy,/terms) - Google Search Console: not yet verified
- Bing Webmaster Tools: not yet verified
- Backlinks (rough): minimal
- LLM brand mentions: unmeasured — need to establish baseline this week
- Schema in place:
Organization,SoftwareApplication; missingArticle,Person,BreadcrumbList
The methodology we are testing
Three pillars, applied in order. Each gets its own pillar post over the next four weeks.
- Trust signals (E-E-A-T). Named authors with
Personschema, real bios, public artifacts. LLMs cite authors more readily than anonymous content. - Topical authority. A pillar/cluster model around AI-SEO and GEO — pillar posts deep, supporting posts narrow, every internal link pointing back to the canonical hub at /seo-for-ai.
- AI-structured content. Question-led headings, direct answers in the first paragraph, FAQ blocks with
FAQPageschema,Articleschema on every post, citation-friendly formatting (lists, definitions, claims with sources).
What we are publishing in the next four weeks
- How to optimize for ChatGPT search
- Measuring brand visibility in LLMs (with a free tool)
- GEO vs SEO — what is actually different
- Schema patterns LLMs actually consume
- A teardown of a recognizable brand’s AI visibility
How we will report
This post is updated weekly. New rows added to the metrics table below. No metric removed once published — wins and losses both stay on the page.
Weekly log
Week 0 (2026-05-06): baseline recorded above. Next update after GSC verification and the first pillar post ships.
Want this run on your brand?
We are taking on a small number of brands as the first paid case studies for the same methodology. Get in touch and tell us what you sell. If you want to see how AI describes your brand right now, run our free check first.